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Content Marketing Social Media Marketing

Content Marketing and Social Media Marketing – Are they two leaves of the same tree?

Content Marketing and Social Media Marketing - Are they two leaves of the same tree?

If there’s buzz word taking the world by storm, it’s digital marketing. Known by many names – online marketing, internet marketing – at its crux, it’s a form of marketing that does away with traditional avenues such as print and television ads. But while most people know what digital marketing is not, few could tell you exactly what it is. The mistake most people make is underestimating the scope of this form of advertising. They look at social media marketing – far more obvious and easy to spot than content marketing – and think it’s the extent of how one can sell their services on the internet. But, boy oh boy, are they wrong! 

To better understand both these things, let’s take a look at what they really are.

The Not So Subtle Art Of Content Marketing

 

When it comes to content, it’s everywhere – from the email newsletters you have a subscription for to that article you might’ve read yesterday about something as mundane as tips on getting rid of acne, they’re all examples of content marketing. In fact, content marketing is so deeply interwoven in our daily lives, we hardly notice it as a marketing tool anymore! But market it does. 

Think of it like this. On the same day, you see two ‘ads’ for the same shampoo, one a TV ad starring the current it-girl of cinema and the other in the form of an article you stumbled upon while looking up ways to tame your mane on the internet. Which one would drive you to make that purchase? If I were to guess, I’d say, the article. 

You see, chances are you saw that fancy high budget TV ad with most of your mind space still devoted to that episode being aired. Even more likely is that you were tapping your foot in mild annoyance waiting for the ad to get over so you could get back to your show. The article, on the other hand, would have been a whole other story. You went looking for it, you wanted the information it was offering you, and it’s highly likely you bought the product being recommended to you. That’s the beauty of content – there are no flashy lights or exorbitant budgets, just good old information.

Social Media Marketing Wins The Day

To be quite honest, social media marketing wins on most days. It’s catchy, it’s fun, it’s artful, and it hits the spot. When it comes to social media, there’s so much potential of playing around with trends, current events, pop culture, and literally anything under the sky (and beyond!). 

When you do social media right, there’s not much you can do wrong. Case in point, customers have been known to defend their favourite brand’s missteps simply because they love the brand’s social media presence so much, they are willing to forgive them when they falter. 

How Are Content Marketing & Social Media Marketing Different?

Up to this point, I’ve told you why social media and content marketing both work wonders for your brand and that they both exist on the internet.  So, how do they differ? 

Platform

One of the crucial differences between the two, the platform defines what kind of work you can put out. For social media marketing, the platforms are social networking sights such as Facebook, Instagram, Twitter, etc. 

Content driven marketing, on the other hand, primarily takes place on the client’s website. So, for social media, you must adhere to a set of guidelines put out by the people who run the site, but when it’s your own website, you can get as creative as you want with different formats, length, and more.

Aim

While the aim of both is to sell, the way they do it is different. Content focused marketing aims to sell a product by telling the customer exactly why they need it and how it would improve their lives, that is it adds value to further the customer’s overall experience. 

Social media marketing also aims to sell a product or service, but that’s not the primary goal. Social media is all about building a relationship. In more traditional forms of advertisement, communication is a one-way street – the brand talks and the customer listens. But on social media, the customer talks and the brand does its hardest to meet those needs. Hence, social media is all about taking customer satisfaction to the next level! 

Bottom Line

Content marketing and social media are two leaves of the same tree – the marketing and advertising tree. But where people get it wrong is in thinking that they’re the same leaf. In actuality, the two are closely related and work hand in hand to complement one another. 

Social media is the perfect middle man when it comes to introducing the customer to the brand’s website, the content on the website is the meat that backs up the social media marketing efforts, and so on and so forth.

We at LezFly work with brands to support them with their content strategy, Marketing, and Social Media Marketing. Be it a few words for ad copies to a million words for a book, we do it all. For more details you can click here to connect with us.

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Content Marketing

Top Content Marketing Trends for 2020

Top Content Marketing Trends for 2020

When it comes to content marketing, change really is the only constant. Only bound by the extent of their ideas and vocabularies, content marketers are constantly bounding ahead, one caffeine-induced breakthrough to the next. And boy is it necessary! In a world of ever scrolling thumbs and attention spans shorter than memes, if you’re not different, you’re forgotten – it’s as simple as that. 

So, the questions arise, where will 2020 find us, what trends will dominate the industry, and most importantly, how do you keep up with them? The answer is right here, folks, all you have to do is read on for a rundown of the trends we think will keep the content train churning smoothly ahead.

No One Does It Like YOU

Yes, we’re talking about user-generated content. Time and again studies have found that millennials trust user-generated content a lot more than your run of the mill celebrity endorsements. And who can blame them? When you see a “regular person” promote a product and talk about how it has worked for them, it creates a certain appeal that just cannot be achieved when the same product is placed in the hands of a celeb. 

After all, if you see Kate Upton look flawless in an ad for beauty serum, would you credit the serum or her genes for her ethereal looks? But when it’s someone who you can actually imagine running into at the grocery store, you think, “yeah, if this serum could give her glowing skin, it might work for me too.” 

So, going into 2020, the doctor prescribes lots and lots of well-done user-generated campaigns, catchy hashtags that’ll keep those entries coming, and a sprinkling of some fun contests and prizes for good measure. 

Videos Are The Way To Go

Some say the way to a shopper’s heart goes through strategic video placements, and we couldn’t agree more. Studies show that around 80% of shoppers tend to take both written and video content into account before making a purchase and over 50% of people said that they’d been influenced into making a purchase by a video alone at least once or twice in recent times. 

 

But, the question most people ask at this point is, how exactly to tackle putting out video content. The only advice here is – get as creative as possible. If you run an e-commerce website you can add short video clips to your product pages to showcase what you’re selling in ways more playful and fun than your usual images. 

If e-commerce isn’t your thing, you can put talks and lectures to complement your blogs as Forbes does or you can even bring in the UGC element here and add reviews from your customers, and so much more. Then come the more traditional routes of putting out videos on social media, YouTube, and considering how popular they are these days, don’t be afraid to tap into TikTok and IGTV too. 

 

It all depends on your area of business, so think it through and don’t be afraid to try new things until you hit the sweet spot of what works for you. 

Content is King, But Customer is God

From shameless promos to salesy content, it’s so easy (and tempting!) to just tell your customer ‘Here buy this, you’ll love it’, but the fact of the matter is that while that may have worked in the past, it sure isn’t going to get you anywhere now. With information pouring out of their ears, the consumer is smarter than ever, and you have no choice but to respect that. So, in 2020, get ready to put the customer first – if you haven’t already. 

As per CMI’s 2019 B2B report, 90% of marketers found success when they prioritised their audience’s information needs over their own sales message. How do you do this? Through the E-A-T principle, of course. Google’s E-A-T, that is expertise, authoritativeness and trustworthiness, parameter ensures that only the best quality content finds prime spots on its pages. 

So, as a content marketer, it’s your job to ensure that each and every article, blog post, infographic, etc you publish is filled with rich and well-researched content with the primary aim of customer satisfaction, not conversions.  

Other things you can do to increase your E-A-T quotient include building credibility by guest blogging for reputed blogs, adding author details to every article you publish, linking stats and studies religiously, and updating your website regularly instead of in random bursts. 

2020 Here We Come

If the past years have proved anything it’s that content marketing is here to say, and our guess is that it’ll only grow in the coming years. So, tighten your seatbelt and get prepared to go into 2020 with good strategy, great content and the best outlook possible.